Product details

This is the third of a three-case series (IMD-5-0520 to IMD-5-0522). However, case (C) can be used as a stand alone case and is presented here as such. It can be used in general management and marketing courses as part of a module on internationalisation. It can also be used in retail marketing courses. It is about the most difficult decision retailers face: moving abroad. In France, GPS has successfully developed its two speciality retail businesses in opticals and photo development. It now faces the decision of when, where and how to move abroad to find new sources of growth. The case is accompanied by a teaching note in which strategies for internationalisation are explained.