Product details

This is part of a case series. Between 1989 and 1993 the Western European car market declined sharply causing Magneti Marelli to develop a rationalisation and restructuring plan. Their plan was to invest in those activities in which they excelled (core activities) while divesting other businesses in which they could not become European leaders. Funds obtained from the divestments would be used to invest in the company's core activities. This case describes how Magneti Marelli's plan was implemented and the results obtained.