Product details

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Authors: Carlos Cordon
Published by: Institute for Management Development (IMD)
Originally published in: 1996
Version: 18.12.2003
Length: 16 pages
Data source: Field research

Abstract

This is the fourth of a five-case series (IMD-6-0171 to IMD-6-0175). Between 1989 and 1993 the Western European car market declined sharply causing Magneti Marelli to develop a rationalisation and restructuring plan. Their plan was to invest in those activities in which they excelled (core activities) while divesting other businesses in which they could not become European leaders. Funds obtained from the divestments would be used to invest in the company''s core activities. This case describes how Magneti Marelli''s plan was implemented and the results obtained.
Size:
30,000 employees
Other setting(s):
1986-1994

About

Abstract

This is the fourth of a five-case series (IMD-6-0171 to IMD-6-0175). Between 1989 and 1993 the Western European car market declined sharply causing Magneti Marelli to develop a rationalisation and restructuring plan. Their plan was to invest in those activities in which they excelled (core activities) while divesting other businesses in which they could not become European leaders. Funds obtained from the divestments would be used to invest in the company''s core activities. This case describes how Magneti Marelli''s plan was implemented and the results obtained.

Settings

Size:
30,000 employees
Other setting(s):
1986-1994

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