Product details

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Compact case
Case
-
Reference no. UVA-C-2091
Published by: Darden Business Publishing
Published in: 1993
Length: 4 pages
Data source: Published sources

Abstract

This case extends the A case discussion to include the perspectives of a writer for an industry trade publication who is an expert in the products and product markets.
Industry:
Size:
$800 million in sales
Other setting(s):
1993

About

Abstract

This case extends the A case discussion to include the perspectives of a writer for an industry trade publication who is an expert in the products and product markets.

Settings

Industry:
Size:
$800 million in sales
Other setting(s):
1993

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