Computer Peripherals, Inc (B)

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Compact case

Case

Reference no. UVA-C-2091

Subject category: Finance, Accounting and Control

Authors: Mark E Haskins (Darden School of Business, University of Virginia); Robert J Sack (Darden School of Business, University of Virginia); Sheryl Gatto (Darden School of Business, University of Virginia); Howard Luther (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Published in: 1993

Length: 4 pages

Data source: Published sources

Topics: Financial analysis; Market analysis; Product policy; Product positioning

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Abstract

This case extends the A case discussion to include the perspectives of a writer for an industry trade publication who is an expert in the products and product markets.

Industry:

Computer equipment

Size:

$800 million in sales

Other setting(s):

1993

About

Abstract

This case extends the A case discussion to include the perspectives of a writer for an industry trade publication who is an expert in the products and product markets.