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Compact case
Supplement
-
Reference no. 9-614-043
Subject category: Production and Operations Management
Authors: Karim R Lakhani (Harvard Business School); Johann Fuller (Universitat Innsbruck); Volker Bilgram (RWTH Aachen University); Greta Friar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 12 January 2017
Revision date: 14-Jun-2017
Length: 3 pages
Data source: Field research
Topics: Product design; Innovation; Knowledge management; Knowledge transfer; Consumers; R&D
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Abstract

This supplementary case follows up on an innovative R&D approach by Beiersdorf, a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.
Industry:
Cosmetics
Size:
> USD1 billion; Large
Teaching note
-
Reference no. 5-615-057
Subject category: Production and Operations Management
Authors: Karim R Lakhani (Harvard Business School); Greta Friar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 16 March 2015
Length: 15 pages
View full details
Case
-
Reference no. 9-615-S07
Spanish language
Subject category: Production and Operations Management
Authors: Karim R Lakhani (Harvard Business School); Johann Fuller (Universitat Innsbruck); Volker Bilgram (RWTH Aachen University); Greta Friar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 24 January 2014
Revision date: 3-May-2019
Length: 29 pages
Data source: Field research
Topics: Big data; Consumers; Social networks; Crowdsourcing; Knowledge transfer; Innovation; Knowledge management; Collaborative innovation; R&D
View full details
Compact case
Supplement
-
Reference no. 9-615-S08
Spanish language
Subject category: Production and Operations Management
Authors: Karim R Lakhani (Harvard Business School); Johann Fuller (Universitat Innsbruck); Volker Bilgram (RWTH Aachen University); Greta Friar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 31 January 2014
Revision date: 10-May-2019
Length: 3 pages
Data source: Field research
Topics: Consumers; Knowledge transfer; Marketing; Innovation; Knowledge management; Collaborative innovation; R&D; Product design
View full details

About

Abstract

This supplementary case follows up on an innovative R&D approach by Beiersdorf, a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.

Settings

Industry:
Cosmetics
Size:
> USD1 billion; Large

Related

Teaching note
-
Reference no. 5-615-057
Subject category: Production and Operations Management
Authors: Karim R Lakhani (Harvard Business School); Greta Friar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 16 March 2015
Length: 15 pages
View full details
Case
-
Reference no. 9-615-S07
Spanish language
Subject category: Production and Operations Management
Authors: Karim R Lakhani (Harvard Business School); Johann Fuller (Universitat Innsbruck); Volker Bilgram (RWTH Aachen University); Greta Friar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 24 January 2014
Revision date: 3-May-2019
Length: 29 pages
Data source: Field research
Topics: Big data; Consumers; Social networks; Crowdsourcing; Knowledge transfer; Innovation; Knowledge management; Collaborative innovation; R&D
View full details
Compact case
Supplement
-
Reference no. 9-615-S08
Spanish language
Subject category: Production and Operations Management
Authors: Karim R Lakhani (Harvard Business School); Johann Fuller (Universitat Innsbruck); Volker Bilgram (RWTH Aachen University); Greta Friar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 31 January 2014
Revision date: 10-May-2019
Length: 3 pages
Data source: Field research
Topics: Consumers; Knowledge transfer; Marketing; Innovation; Knowledge management; Collaborative innovation; R&D; Product design
View full details