Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 22 April 2003
Revision date: 3-May-2019
Length: 34 pages
Data source: Field research
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Abstract
This is a Portuguese version. Taught in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models. Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.
Location:
Industries:
Size:
USD13.49 billion revenues, 200 employees
Other setting(s):
2003
About
Abstract
This is a Portuguese version. Taught in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models. Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.
Settings
Location:
Industries:
Size:
USD13.49 billion revenues, 200 employees
Other setting(s):
2003