Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2017-05-25
Revision date: 8-Jun-2017
Length: 13 pages
Data source: Field research
Abstract
The world's leading documents company is in a transformation mode. From being a provider of cutting-edge technology products for decades, it is moving towards providing product-service combinations. As a person driving this enterprise-wide change, the head of Xerox Innovation Group (XIG) is facing two specific issues. How should XIG become more customer-centric? How should the company build new competencies to provide consistent services across devices and locations for each customer?
Location:
Industry:
Size:
Large
Other setting(s):
2007
About
Abstract
The world's leading documents company is in a transformation mode. From being a provider of cutting-edge technology products for decades, it is moving towards providing product-service combinations. As a person driving this enterprise-wide change, the head of Xerox Innovation Group (XIG) is facing two specific issues. How should XIG become more customer-centric? How should the company build new competencies to provide consistent services across devices and locations for each customer?
Settings
Location:
Industry:
Size:
Large
Other setting(s):
2007