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Prize winner
Case
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Reference no. IMD-2-0070
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 15 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
Share a link: https://casecent.re/p/12120
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Abstract

This is the first of a three-case series. In April 1995 Greenpeace boarded a Shell oil platform named 'Brent Spar' in the North Sea to protest its scheduled disposal in the Atlantic. This action took the operator Shell Expro (a joint venture between Shell and Esso) totally by surprise, as this was the first protest of any kind that Shell management had encountered. The case describes the reasons why Shell wanted to dispose of the Brent Spar Platform in the deep sea and why Greenpeace rejects these plans.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in April 1995.

Geographical setting

Region:
Europe
Countries:
United Kingdom; Denmark; The Netherlands; Norway; Germany

Featured company

Shell UK
Industry:
Oil
Teaching note
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Reference no. IMD-2-0070-T
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 26.03.2003
Length: 8 pages
Data source: Published sources
View full details
Case
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Reference no. IMD-2-0070-ES
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 15.03.2004
Length: 15 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Case
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Reference no. IMD-2-0071
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 13 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Compact case
Case
-
Reference no. IMD-2-0072
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 4 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details

About

Abstract

This is the first of a three-case series. In April 1995 Greenpeace boarded a Shell oil platform named 'Brent Spar' in the North Sea to protest its scheduled disposal in the Atlantic. This action took the operator Shell Expro (a joint venture between Shell and Esso) totally by surprise, as this was the first protest of any kind that Shell management had encountered. The case describes the reasons why Shell wanted to dispose of the Brent Spar Platform in the deep sea and why Greenpeace rejects these plans.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in April 1995.

Geographical setting

Region:
Europe
Countries:
United Kingdom; Denmark; The Netherlands; Norway; Germany

Featured company

Shell UK
Industry:
Oil

Related

Teaching note
-
Reference no. IMD-2-0070-T
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 26.03.2003
Length: 8 pages
Data source: Published sources
View full details
Case
-
Reference no. IMD-2-0070-ES
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 15.03.2004
Length: 15 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Case
-
Reference no. IMD-2-0071
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 13 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Compact case
Case
-
Reference no. IMD-2-0072
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 4 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Awards, prizes & competitions
2000 - The Case Centre Awards - Category winner
1997 - EFMD Case Writing Competition - category winner