Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 27.12.2002
Length: 15 pages
Data source: Published sources
Abstract
This is the first of a three-case series. In April 1995 Greenpeace boarded a Shell oil platform named 'Brent Spar' in the North Sea to protest its scheduled disposal in the Atlantic. This action took the operator Shell Expro (a joint venture between Shell and Esso) totally by surprise, as this was the first protest of any kind that Shell management had encountered. The case describes the reasons why Shell wanted to dispose of the Brent Spar Platform in the deep sea and why Greenpeace rejects these plans.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in April 1995.Geographical setting
Region:
Europe
Countries:
United Kingdom; Denmark; The Netherlands; Norway; Germany
Featured company
Shell UK
Industry:
Oil
About
Abstract
This is the first of a three-case series. In April 1995 Greenpeace boarded a Shell oil platform named 'Brent Spar' in the North Sea to protest its scheduled disposal in the Atlantic. This action took the operator Shell Expro (a joint venture between Shell and Esso) totally by surprise, as this was the first protest of any kind that Shell management had encountered. The case describes the reasons why Shell wanted to dispose of the Brent Spar Platform in the deep sea and why Greenpeace rejects these plans.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in April 1995.Geographical setting
Region:
Europe
Countries:
United Kingdom; Denmark; The Netherlands; Norway; Germany
Featured company
Shell UK
Industry:
Oil