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Prize winner
Case
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Reference no. IMD-2-0071
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 13 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
Share a link: https://casecent.re/p/12121
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Abstract

This is the second of a three-case series. The protest of Greenpeace against the deep-sea disposal of the Brent Spar leads to a major consumer boycott against Shell. Within weeks, Shell suffered a significant loss of market share in Central Europe and faced protests from the highest political leaders across Europe. Despite all this Shell continues towing the platform to its planned disposal site in the Atlantic. Meanwhile at sea strong fights are taking place between Shell and Greenpeace.
Location:
Germany, UK, Netherlands
Industry:
Oil
Size:
Multinational
Other setting(s):
April 1995
Teaching note
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Reference no. IMD-2-0070-T
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 26.03.2003
Length: 8 pages
Data source: Published sources
View full details
Case
-
Reference no. IMD-2-0070
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 15 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Case
-
Reference no. IMD-2-0071-ES
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 15.03.2004
Length: 14 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Compact case
Case
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Reference no. IMD-2-0072
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 4 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details

About

Abstract

This is the second of a three-case series. The protest of Greenpeace against the deep-sea disposal of the Brent Spar leads to a major consumer boycott against Shell. Within weeks, Shell suffered a significant loss of market share in Central Europe and faced protests from the highest political leaders across Europe. Despite all this Shell continues towing the platform to its planned disposal site in the Atlantic. Meanwhile at sea strong fights are taking place between Shell and Greenpeace.

Settings

Location:
Germany, UK, Netherlands
Industry:
Oil
Size:
Multinational
Other setting(s):
April 1995

Related

Teaching note
-
Reference no. IMD-2-0070-T
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 26.03.2003
Length: 8 pages
Data source: Published sources
View full details
Case
-
Reference no. IMD-2-0070
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 15 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Case
-
Reference no. IMD-2-0071-ES
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 15.03.2004
Length: 14 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Compact case
Case
-
Reference no. IMD-2-0072
Subject category: Economics, Politics and Business Environment
Authors: Ulrich Steger (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD)); Mary Schweinsberg (International Institute for Management Development (IMD)); Matthias Winter (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 27.12.2002
Length: 4 pages
Data source: Published sources
Topics: Stakeholder management; Crisis management; Environment
View full details
Awards, prizes & competitions
1997 - EFMD Case Writing Competition - category winner