Product details

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Abstract

On February 5th 2014, Harley-Davidson India (HDI) launched the Street 750 bike in India at the Auto Expo 2014 held in Delhi. Priced at INR0.41 million (ex-showroom Delhi), it was the least expensive bike launched by HDI compared to the company's other models. The Street Series, which comprised of Street 750 and Street 500 (which was likely to be launched later in India), had features which were particularly designed for the Indian roads. However, during the initial years, HDI would face tough challenges from other two-wheeler majors like Suzuki, Ducati, Yamaha and Honda, just to name a few. As of February 2014, UM Global also had plans to foray into the country's two-wheeler industry with its sports category bikes. Apart from these, the condition and infrastructure of Indian roads was also a major challenge for HDI. Given these challenges, it remained to be seen whether HDI would be able to reach out to the customers in India through effective marketing strategies and play a dominant role in the two-wheeler industry in India in the days ahead.
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2014

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Abstract

On February 5th 2014, Harley-Davidson India (HDI) launched the Street 750 bike in India at the Auto Expo 2014 held in Delhi. Priced at INR0.41 million (ex-showroom Delhi), it was the least expensive bike launched by HDI compared to the company's other models. The Street Series, which comprised of Street 750 and Street 500 (which was likely to be launched later in India), had features which were particularly designed for the Indian roads. However, during the initial years, HDI would face tough challenges from other two-wheeler majors like Suzuki, Ducati, Yamaha and Honda, just to name a few. As of February 2014, UM Global also had plans to foray into the country's two-wheeler industry with its sports category bikes. Apart from these, the condition and infrastructure of Indian roads was also a major challenge for HDI. Given these challenges, it remained to be seen whether HDI would be able to reach out to the customers in India through effective marketing strategies and play a dominant role in the two-wheeler industry in India in the days ahead.

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Other setting(s):
2014

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