Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 16.01.2004
Revision date: 12-Jul-2016
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https://casecent.re/p/12124
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Abstract
This is the second of a two-case series (IMD-3-0607 and IMD-3-0608). As sachets of Ciba''s crop protection product, Apron Plus, begin washing up on German beaches in January 1994, intense media coverage of the incident contributes to a growing feeling of crisis, and questions emerge regarding Ciba''s responsibility in paying for the clean up. **EFMD European Case Writing Competition 1996 Category Winner**
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Abstract
This is the second of a two-case series (IMD-3-0607 and IMD-3-0608). As sachets of Ciba''s crop protection product, Apron Plus, begin washing up on German beaches in January 1994, intense media coverage of the incident contributes to a growing feeling of crisis, and questions emerge regarding Ciba''s responsibility in paying for the clean up. **EFMD European Case Writing Competition 1996 Category Winner**