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Case
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Reference no. IMD-5-0520
Subject category: Marketing
Authors: Jacques Horovitz (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 30.04.2003
Length: 27 pages
Data source: Field research
Topics: Diversification; Service
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Abstract

This is the first of a three-case series (IMD-5-0520, IMD-5-0521, IMD-5-0522). It describes the business situation of Groupe Photo Service (GPS), a French chain of mini laboratories for amateur film development. GPS offers a one hour service to the customers of shopping centres. At the time of the case, the founders propose to the shareholders to diversify the business and to go into one hour optical services. The case specifically describes service and employee related issues.
Location:
France
Industry:
Retail
Size:
FRF300 million
Other setting(s):
1988
Teaching note
-
Reference no. IMD-5-0522-T
Subject category: Marketing
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 01.05.2003
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-5-0521
Subject category: Marketing
Authors: Jacques Horovitz (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 01.05.2003
Length: 14 pages
Data source: Field research
Topics: Diversification; Internationalisation; Service
View full details
Case
-
Reference no. IMD-5-0522
Subject category: Marketing
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 30.04.2003
Length: 31 pages
Data source: Field research
Topics: Retail; Internationalisation
View full details

About

Abstract

This is the first of a three-case series (IMD-5-0520, IMD-5-0521, IMD-5-0522). It describes the business situation of Groupe Photo Service (GPS), a French chain of mini laboratories for amateur film development. GPS offers a one hour service to the customers of shopping centres. At the time of the case, the founders propose to the shareholders to diversify the business and to go into one hour optical services. The case specifically describes service and employee related issues.

Settings

Location:
France
Industry:
Retail
Size:
FRF300 million
Other setting(s):
1988

Related

Teaching note
-
Reference no. IMD-5-0522-T
Subject category: Marketing
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 01.05.2003
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-5-0521
Subject category: Marketing
Authors: Jacques Horovitz (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 01.05.2003
Length: 14 pages
Data source: Field research
Topics: Diversification; Internationalisation; Service
View full details
Case
-
Reference no. IMD-5-0522
Subject category: Marketing
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 30.04.2003
Length: 31 pages
Data source: Field research
Topics: Retail; Internationalisation
View full details