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Case
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Reference no. IMD-5-0521
Subject category: Marketing
Authors: Jacques Horovitz
Published by: Institute for Management Development (IMD)
Originally published in: 1996
Version: 01.05.2003
Length: 14 pages
Data source: Field research

Abstract

This is the second of a three-case series (IMD-5-0520 to IMD-5-0522). It follows up on case (A) and describes how GPS introduced a new line of business: one hour optical service. It also gives an idea of the values of GPS and the way the founders continuously search for new opportunities and clues to improve their business. At the end of the case the next step for the optical business ''Grand Optical'' is introduced. The founders see four ways of defining their new strategy: consolidating in home country France; applying their know-how in a different industry; internationalisation; new store formats in France.
Location:
Industry:
Size:
FRF2,200 million
Other setting(s):
1993

About

Abstract

This is the second of a three-case series (IMD-5-0520 to IMD-5-0522). It follows up on case (A) and describes how GPS introduced a new line of business: one hour optical service. It also gives an idea of the values of GPS and the way the founders continuously search for new opportunities and clues to improve their business. At the end of the case the next step for the optical business ''Grand Optical'' is introduced. The founders see four ways of defining their new strategy: consolidating in home country France; applying their know-how in a different industry; internationalisation; new store formats in France.

Settings

Location:
Industry:
Size:
FRF2,200 million
Other setting(s):
1993

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