Subject category:
Strategy and General Management
Published by:
ESMT European School of Management and Technology
Version: 28 April 2014
Revision date: 26-Jun-2014
Length: 9 pages
Data source: Field research
Abstract
The case study shows the development of Chinese technology company ZPMC, which entered the container crane market in 1992 and, in the space of 15 years, achieved a global market share of over 70 percent. The case gives particular insights into the strategic decisions that led to ZPMC's competitors being pushed aside in a market previously dominated by Western providers. It also clearly illustrates the risks and limitations facing companies that are strongly focused on growth.
Location:
Industry:
Size:
USD3 billion operating income, 30,000 employees
Other setting(s):
2008
Subject category:
Strategy and General Management
Published by:
ESMT European School of Management and Technology
Version: 28 April 2014
Revision date: 26-Jun-2014
Length: 7 pages
Data source: Field research
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
ESMT European School of Management and Technology
Version: 28 April 2014
Length: 8 pages
Data source: Field research
German language
Subject category:
Strategy and General Management
Published by:
ESMT European School of Management and Technology
Version: 28 April 2014
Revision date: 26-Jun-2014
Length: 9 pages
Data source: Field research
About
Abstract
The case study shows the development of Chinese technology company ZPMC, which entered the container crane market in 1992 and, in the space of 15 years, achieved a global market share of over 70 percent. The case gives particular insights into the strategic decisions that led to ZPMC's competitors being pushed aside in a market previously dominated by Western providers. It also clearly illustrates the risks and limitations facing companies that are strongly focused on growth.
Settings
Location:
Industry:
Size:
USD3 billion operating income, 30,000 employees
Other setting(s):
2008
Related
Subject category:
Strategy and General Management
Published by:
ESMT European School of Management and Technology
Version: 28 April 2014
Revision date: 26-Jun-2014
Length: 7 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
ESMT European School of Management and Technology
Version: 28 April 2014
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
ESMT European School of Management and Technology
Version: 28 April 2014
Revision date: 26-Jun-2014
Length: 9 pages
Data source: Field research