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Instructor presentation material
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Reference no. SMU-13-0026TNS
Subject category: Marketing
Authors: Willem Smit (Singapore Management University); Christopher Dula (Singapore Management University)
Published by: Singapore Management University
Published in: 2013
Format: .pdf
Data source: Field research
Share a link: https://casecent.re/p/121338
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Teaching note
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Reference no. SMU-13-0026TN
Subject category: Marketing
Authors: Willem Smit (Singapore Management University); Christopher Dula (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2013
Version: 2015-10-13
Revision date: 11-Nov-2015
Length: 14 pages
Data source: Field research
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