Patagonia (B) - The Case Centre

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Supplement

Reference no. 9-714-465

Subject category: Strategy and General Management

Authors: Forest L Reinhardt (Harvard Business School); Ramon Casadesus-Masanell (Harvard Business School); Lauren Barley (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2014

Version: 4 February 2014

Length: 15 pages

Data source: Field research

Topics: Business ethics; Business models; Corporate strategy; Social responsibility; Environmental management; Strategy; Product differentiation; Product lines

Notes: To maximise their effectiveness, colour items should be printed in colour.

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Abstract

Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In spring 2010, Patagonia rolled out a new, radical environmental initiative called 'Product Lifecycle Initiative' (PLI), which was committed to lengthening the lifecycle of each product and reducing landfill waste. This case provides an update on Patagonia's PLI as well as on other company environmental and social commitments.

Location:

United States

Industry:

Apparel accessories

Size:

USD500 million - 1 billion, mid-size

Other setting(s):

2013