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Case
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Reference no. 9-707-P02
Portuguese language
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School); Gregory C Bond (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 16 June 2000
Length: 31 pages
Data source: Field research
Topics: Competition; Competitive strategy; International business; Strategy formulation
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Abstract

This is a Portuguese version. Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market share growth by wineries from Chile and Australia.
Industries:
Agribusiness; Alcoholic beverages; Agriculture
Size:
USD325 million revenues, 1,100 employees
Other setting(s):
1999
Case
-
Reference no. 9-799-125
Subject category: Strategy and General Management
Authors: Gregory C Bond (Harvard Business School); Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 16 June 2000
Length: 23 pages
Data source: Field research
Topics: Competition; Competitive strategy; International business; Strategy formulation
View full details

About

Abstract

This is a Portuguese version. Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market share growth by wineries from Chile and Australia.

Settings

Industries:
Agribusiness; Alcoholic beverages; Agriculture
Size:
USD325 million revenues, 1,100 employees
Other setting(s):
1999

Related

Case
-
Reference no. 9-799-125
Subject category: Strategy and General Management
Authors: Gregory C Bond (Harvard Business School); Michael E Porter (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 16 June 2000
Length: 23 pages
Data source: Field research
Topics: Competition; Competitive strategy; International business; Strategy formulation
View full details