More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supporting video
-
Reference no. 595-012-3
Subject category: Marketing
Authors: Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Revision date: 18-Sep-2018
Length: 19 minutes
Data source: Published sources
Topics: Customer service; Information technology; Market segmentation
Notes: File size 1.18GB. Click for more information.
Share a link: https://casecent.re/p/12145
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This supporting video is to accompany the case.
Location:
Worldwide
Industry:
Banking
Size:
USD24,844 billion
Other setting(s):
1989-1994
Case
-
Reference no. IMD-5-0462
Subject category: Marketing
Authors: Marika Taishoff (International Institute for Management Development (IMD)); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1994
Version: 26.05.94
Length: 10 pages
Topics: Customer service; Information technology; Market segmentation
View full details
Case
-
Reference no. IMD-5-0463
Subject category: Marketing
Authors: Marika Taishoff (International Institute for Management Development (IMD)); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1994
Version: 16.05.94
Length: 13 pages
Topics: Customer service; Service quality; Organizational learning
View full details
Case
-
Reference no. IMD-5-0464
Subject category: Marketing
Authors: Marika Taishoff (International Institute for Management Development (IMD)); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1994
Version: 16.05.94
Length: 9 pages
Topics: Sales management; Performance measurement
View full details

About

Abstract

This supporting video is to accompany the case.

Settings

Location:
Worldwide
Industry:
Banking
Size:
USD24,844 billion
Other setting(s):
1989-1994

Related

Case
-
Reference no. IMD-5-0462
Subject category: Marketing
Authors: Marika Taishoff (International Institute for Management Development (IMD)); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1994
Version: 26.05.94
Length: 10 pages
Topics: Customer service; Information technology; Market segmentation
View full details
Case
-
Reference no. IMD-5-0463
Subject category: Marketing
Authors: Marika Taishoff (International Institute for Management Development (IMD)); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1994
Version: 16.05.94
Length: 13 pages
Topics: Customer service; Service quality; Organizational learning
View full details
Case
-
Reference no. IMD-5-0464
Subject category: Marketing
Authors: Marika Taishoff (International Institute for Management Development (IMD)); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1994
Version: 16.05.94
Length: 9 pages
Topics: Sales management; Performance measurement
View full details