Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2014-04-28
Length: 16 pages
Data source: Published sources
Abstract
In 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burberry would need to make in order to successfully adapt to the dynamic and innovative global business environment of the luxury industry?
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2014-04-28
Length: 11 pages
Data source: Published sources
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Abstract
In 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burberry would need to make in order to successfully adapt to the dynamic and innovative global business environment of the luxury industry?
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2014-04-28
Length: 11 pages
Data source: Published sources