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Supporting video
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Reference no. IMD-6-0179-V2
Authors: Francis Bidault
Published by: International Institute for Management Development (IMD)
Published in: 1995
Length: 12 minutes
Data source: Field research
Notes: We recommend that you view the inspection copy before purchasing this video. File size 920.3MB. Click for more information.

Abstract

This video is to accompany the case. It features Gary Deaton, Manager of Marketing and Manufacturing at Minco. In early 1991, Greg Survant, Program Manager at Lexmark International Inc, was given the task of developing a low-price laser printer designed to compete head on with the highly successful Hewlett Packard Laserjet IIP. The time scale from product concept to market was to be 18 months. The (B) case examines how Lexmark used Early Supplier Involvement (ESI) in the product development process and highlights some of the potential problems and challenges which can arise. It focuses on the relationship between Lexmark and its chosen 'partners', the Minco Group. Two videos are available to accompany the case.

About

Abstract

This video is to accompany the case. It features Gary Deaton, Manager of Marketing and Manufacturing at Minco. In early 1991, Greg Survant, Program Manager at Lexmark International Inc, was given the task of developing a low-price laser printer designed to compete head on with the highly successful Hewlett Packard Laserjet IIP. The time scale from product concept to market was to be 18 months. The (B) case examines how Lexmark used Early Supplier Involvement (ESI) in the product development process and highlights some of the potential problems and challenges which can arise. It focuses on the relationship between Lexmark and its chosen 'partners', the Minco Group. Two videos are available to accompany the case.

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