Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 13 minutes
Data source: Field research
Notes: We recommend that you view the preview copy before purchasing this video. File size 991.7MB. Click for more information.
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Abstract
This video is to accompany the case. The case, which was realized with the help of Philips Floor Care, presents the development of a new appliance that combines the function of a heavy duty vacuum cleaner and a shampooer. The main issues for discussion are the organization of the project team and the process (formal vs informal) that should follow. The case also emphasizes the need for a distribution between new products that replace existing ones and expansion of the product line.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 15 minutes
Data source: Field research
Notes: File size 1.11GB. Click for more information.
About
Abstract
This video is to accompany the case. The case, which was realized with the help of Philips Floor Care, presents the development of a new appliance that combines the function of a heavy duty vacuum cleaner and a shampooer. The main issues for discussion are the organization of the project team and the process (formal vs informal) that should follow. The case also emphasizes the need for a distribution between new products that replace existing ones and expansion of the product line.
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Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 15 minutes
Data source: Field research
Notes: File size 1.11GB. Click for more information.