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Supporting video
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Reference no. 394-092-3
Authors: Francis Bidault
Published by: Institute for Management Development (IMD)
Published in: 1994
Length: 13 minutes
Data source: Field research
Notes: We recommend that you view the preview copy before purchasing this video. File size 991.7MB. Click for more information.

Abstract

This video is to accompany the case. The case, which was realized with the help of Philips Floor Care, presents the development of a new appliance that combines the function of a heavy duty vacuum cleaner and a shampooer. The main issues for discussion are the organization of the project team and the process (formal vs informal) that should follow. The case also emphasizes the need for a distribution between new products that replace existing ones and expansion of the product line.
Location:
Other setting(s):
1992

About

Abstract

This video is to accompany the case. The case, which was realized with the help of Philips Floor Care, presents the development of a new appliance that combines the function of a heavy duty vacuum cleaner and a shampooer. The main issues for discussion are the organization of the project team and the process (formal vs informal) that should follow. The case also emphasizes the need for a distribution between new products that replace existing ones and expansion of the product line.

Settings

Location:
Other setting(s):
1992

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