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This chapter is excerpted from ‘IT Sustainability for Business Advantage'. This book speaks to modern managers in all functions as well as to IT professionals. Implementing an effective IT sustainability strategy is essential for organizations pursuing sustainability as a means of business advantage and this book shows how to do it. The critical first step is getting clear about the ends of the IT sustainability program-the mission must be to further the company's sustainability objectives and strategic intents should include: (a) making IT operations as sustainable as possible; (b) partnering with other functions to leverage IT in making their business processes more sustainable and to grow the business; and (c) building a culture of sustainability within the IT organization. The next step is to implement strategies to achieve these ends and the book explores the ways and means of doing this. These include industry best practices on how to apply the processes, techniques, and technologies related to Green IT and IT for sustainability (ITfS). They also include techniques for change management and building social capital, as listed below. 1) Provides the basis for creating a compelling case for action in your company. 2) Shows how various functions can and must participate in the IT strategy. 3) Shows how and why IT can help formulate company-level sustainability strategy. 4) Provides a framework that can be customized for different sizes of companies including small-medium businesses, different industries, etc. 5) Shows how to leverage lean, six sigma, and other similar programs in a company. 6) Evaluates the potential value of a full spectrum of information technologies including cloud computing, carbon and water accounting, supply chain analytics, smart buildings, telepresence, and personal dashboards. 7) Presents case studies from the author's own program and from other industry-leading programs.