Product details

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Compact case
Case
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Reference no. UVA-E-0108
Published by: Darden Business Publishing
Published in: 1997

Abstract

The B case finds Kalin facing a new problem. Steelcase has updated its manufacturing machinery, thus creating additional strength requirements for the compostable fabric Rohner has designed. Kalin must decide whether to coat the fabric with a chemical that has questionable environmental side effects to avoid losing his biggest customer. See also UVA-E-0107, UVA-E-0109, UVA-E-0110, and UVA-E-0147.
Location:
Industry:
Size:
USD40 million
Other setting(s):
1990-1996

About

Abstract

The B case finds Kalin facing a new problem. Steelcase has updated its manufacturing machinery, thus creating additional strength requirements for the compostable fabric Rohner has designed. Kalin must decide whether to coat the fabric with a chemical that has questionable environmental side effects to avoid losing his biggest customer. See also UVA-E-0107, UVA-E-0109, UVA-E-0110, and UVA-E-0147.

Settings

Location:
Industry:
Size:
USD40 million
Other setting(s):
1990-1996

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