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Compact case
Case
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Reference no. UVA-E-0126
Published by: Darden Business Publishing
Published in: 1997

Abstract

This series of cases focuses on Malden Mills'' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family''s successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, C, and D cases (UVA-E-0125, UVA-E-0127, and UVA-E-0128).

About

Abstract

This series of cases focuses on Malden Mills'' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family''s successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, C, and D cases (UVA-E-0125, UVA-E-0127, and UVA-E-0128).

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