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Abstract
Although three decades of booming, innovative growth in emerging markets has done little to advance women's interests, the situation is about to change. Gender inequality is a significant barrier to prosperity, depriving economies of women's talents, constraining consumption, and diminishing tax yields. This article suggests that emerging markets might lead the way on the diversity front because mitigating gender inequality offers faster, more sustainable benefits in the developing world. Evidence suggests that firms with female CEOs often outperform sector peers on important metrics. Diversity drives innovation and a company that matches internal diversity with the external diversity of its customers will satisfy more people more often. Firms operating in emerging markets could perform better by incorporating gender-equality concerns. In particular, more businesses should take advantage of opportunities to innovate gender-specific mobile technologies that enable access to information, savings, security and healthcare. Former Pakistan Federal Minister of Health Dr Sania Nishtar, an author of this paper, addressed healthcare and gender-equality issues through a mobile-enabled community that protects the poor from catastrophic expenditures on healthcare. Furthermore, Nokia uses diverse ethnographic techniques and employs gender-diverse anthropologists to study mobile users in emerging markets, where mobile phones are hugely impacting safety and security, farming and phone banking.
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Abstract
Although three decades of booming, innovative growth in emerging markets has done little to advance women's interests, the situation is about to change. Gender inequality is a significant barrier to prosperity, depriving economies of women's talents, constraining consumption, and diminishing tax yields. This article suggests that emerging markets might lead the way on the diversity front because mitigating gender inequality offers faster, more sustainable benefits in the developing world. Evidence suggests that firms with female CEOs often outperform sector peers on important metrics. Diversity drives innovation and a company that matches internal diversity with the external diversity of its customers will satisfy more people more often. Firms operating in emerging markets could perform better by incorporating gender-equality concerns. In particular, more businesses should take advantage of opportunities to innovate gender-specific mobile technologies that enable access to information, savings, security and healthcare. Former Pakistan Federal Minister of Health Dr Sania Nishtar, an author of this paper, addressed healthcare and gender-equality issues through a mobile-enabled community that protects the poor from catastrophic expenditures on healthcare. Furthermore, Nokia uses diverse ethnographic techniques and employs gender-diverse anthropologists to study mobile users in emerging markets, where mobile phones are hugely impacting safety and security, farming and phone banking.