More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supporting video
-
Reference no. 592-002-3
Subject category: Marketing
Authors: Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1992
Revision date: 18-Sep-2018
Length: 11 minutes
Topics: Consumer behaviour; Recycling waste materials; Marketing strategy; Pressure groups
Notes: File size 929.4GB. Click for more information.
Share a link: https://casecent.re/p/12199
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This supporting video is to accompany the case.
Location:
Germany
Industry:
Fast food, sales of US$18.8 billion
Other setting(s):
1986-1990
Case
-
Reference no. IMD-5-0398
Subject category: Marketing
Authors: Marika Taishoff (Imperial College London); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1991
Version: 08.06.2006
Length: 17 pages
Data source: Field research
Topics: Consumer behaviour; Recycling waste materials; Marketing strategy; Pressure groups
View full details

About

Abstract

This supporting video is to accompany the case.

Settings

Location:
Germany
Industry:
Fast food, sales of US$18.8 billion
Other setting(s):
1986-1990

Related

Case
-
Reference no. IMD-5-0398
Subject category: Marketing
Authors: Marika Taishoff (Imperial College London); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1991
Version: 08.06.2006
Length: 17 pages
Data source: Field research
Topics: Consumer behaviour; Recycling waste materials; Marketing strategy; Pressure groups
View full details