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Supporting video
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Reference no. 593-002-3
Subject category: Marketing
Authors: Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1993
Revision date: 18-Sep-2018
Length: 17 minutes
Data source: Field research
Topics: New customer values; Services in the ''90s; Maintaining success
Notes: File size 790.7.4MB. Click for more information.
Share a link: https://casecent.re/p/12200
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Abstract

This supporting video is to accompany the case
Supporting video
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Reference no. 593-001-3
Subject category: Marketing
Authors: Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1993
Revision date: 18-Sep-2018
Length: 16 minutes
Topics: Services; Customer-driven change management
Notes: File size 1.06GB. Click for more information.
View full details

About

Abstract

This supporting video is to accompany the case

Related

Supporting video
-
Reference no. 593-001-3
Subject category: Marketing
Authors: Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1993
Revision date: 18-Sep-2018
Length: 16 minutes
Topics: Services; Customer-driven change management
Notes: File size 1.06GB. Click for more information.
View full details