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Supporting video
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Reference no. 593-004-3
Subject category: Marketing
Authors: Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1992
Revision date: 18-Sep-2018
Length: 11 minutes
Data source: Field research
Topics: Internal services; Market driven change; Corporate transformation
Notes: File size 716.8MB. Click for more information.
Share a link: https://casecent.re/p/12202
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Abstract

This supporting video is to accompany the case.
Location:
Switzerland
Industry:
Pharmaceutical
Size:
150 employees
Other setting(s):
1988-1990
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About

Abstract

This supporting video is to accompany the case.

Settings

Location:
Switzerland
Industry:
Pharmaceutical
Size:
150 employees
Other setting(s):
1988-1990

Related

Sorry, this product has no related items.