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Supporting video
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Reference no. 593-023-3
Subject category: Marketing
Authors: Marika Taishoff (Imperial College London); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1993
Revision date: 18-Sep-2018
Length: 28 minutes
Data source: Field research
Topics: Sales management; Service management; Performance measurement; Employee attitudes; Motivation
Notes: File size 2.47GB. Click for more information.
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Abstract

This supporting video is to accompany the case.
Location:
USA
Industry:
Telecommunications
Size:
USD34 billion in assets
Other setting(s):
1989-1991
Case
-
Reference no. IMD-5-0444
Subject category: Marketing
Authors: Marika Taishoff (International Institute for Management Development (IMD)); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1993
Version: 22.03.93
Length: 7 pages
Data source: Field research
Topics: Sales management; Service management; Performance measurement; Employee attitudes & motivation; Organizational structure
View full details

About

Abstract

This supporting video is to accompany the case.

Settings

Location:
USA
Industry:
Telecommunications
Size:
USD34 billion in assets
Other setting(s):
1989-1991

Related

Case
-
Reference no. IMD-5-0444
Subject category: Marketing
Authors: Marika Taishoff (International Institute for Management Development (IMD)); Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1993
Version: 22.03.93
Length: 7 pages
Data source: Field research
Topics: Sales management; Service management; Performance measurement; Employee attitudes & motivation; Organizational structure
View full details