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Supporting video
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Reference no. 593-037-3
Subject category: Marketing
Authors: Sandra Vandermerwe (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1993
Revision date: 18-Sep-2018
Length: 14 minutes
Data source: Field research
Topics: Product development; High-tech marketing
Notes: File size 1.15GB. Click for more information.
Share a link: https://casecent.re/p/12229
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Abstract

This supporting video is to accompany the case.
Location:
Australia, worldwide
Industry:
Medical implants
Size:
USD14.2 million
Other setting(s):
1987-1989
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Abstract

This supporting video is to accompany the case.

Settings

Location:
Australia, worldwide
Industry:
Medical implants
Size:
USD14.2 million
Other setting(s):
1987-1989

Related

Sorry, this product has no related items.