Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 18.12.2015
Revision date: 12-Jul-2016
Abstract
This case is a condensed version of the Nestle-Rowntree (A) and (B) cases (IMD-3-0423 and IMD-3-0424). It is intended for use by instructors who wish to move directly to the acquisition negotiation. The case ends at the same point in time as the existing (B) case. To reduce the length of the case some data from the (A) case has been eliminated. A video ''Nestle-Rowntree (B)'' (IMD-3-0424-V) can be used with this case.
About
Abstract
This case is a condensed version of the Nestle-Rowntree (A) and (B) cases (IMD-3-0423 and IMD-3-0424). It is intended for use by instructors who wish to move directly to the acquisition negotiation. The case ends at the same point in time as the existing (B) case. To reduce the length of the case some data from the (A) case has been eliminated. A video ''Nestle-Rowntree (B)'' (IMD-3-0424-V) can be used with this case.