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Prize winner
Case
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Reference no. IMD-3-0424
Published by: International Institute for Management Development (IMD)
Originally published in: 1989
Version: 23.05.2023
Revision date: 6-Jun-2023

Abstract

This is the second of a three-case series (IMD-3-0423 to IMD-3-0425) on the 2.5 billion GB Sterling takeover of Rowntree by Nestle in 1988. Nestle has launched a hostile bid for Rowntree; this case ends at a ''breaking point'' in the process, and places us in the middle of a critical negotiation session of the most senior executives of the two companies. The case is written from Nestle''s point of view, and raise questions regarding the takeover price and the potential post-acquisition integration and organization structure. A video ''IMD-3-0424-V'' is available to accompany the case. **EFMD European Case Writing Competition Category Winner 1990**
Location:
Size:
CHF35 billion sales
Other setting(s):
1988

About

Abstract

This is the second of a three-case series (IMD-3-0423 to IMD-3-0425) on the 2.5 billion GB Sterling takeover of Rowntree by Nestle in 1988. Nestle has launched a hostile bid for Rowntree; this case ends at a ''breaking point'' in the process, and places us in the middle of a critical negotiation session of the most senior executives of the two companies. The case is written from Nestle''s point of view, and raise questions regarding the takeover price and the potential post-acquisition integration and organization structure. A video ''IMD-3-0424-V'' is available to accompany the case. **EFMD European Case Writing Competition Category Winner 1990**

Settings

Location:
Size:
CHF35 billion sales
Other setting(s):
1988

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