Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 22 minutes
Data source: Field research
Notes: File size 2GB. Click for more information.
Abstract
This DVD is to accompany the case. The Negotiation: Retro Domenicani (Nestle) and Peter Blackburn (Rowntree) present their companies' negotiating position before thier merger. Reto Domenicani focuses on Nestle's organisational philosophy. This video can also be used with the case 'Nestle-Rowntree (A & B) Condensed Version'.
Location:
Industry:
Size:
CHF35 billion sales
Other setting(s):
1988
About
Abstract
This DVD is to accompany the case. The Negotiation: Retro Domenicani (Nestle) and Peter Blackburn (Rowntree) present their companies' negotiating position before thier merger. Reto Domenicani focuses on Nestle's organisational philosophy. This video can also be used with the case 'Nestle-Rowntree (A & B) Condensed Version'.
Settings
Location:
Industry:
Size:
CHF35 billion sales
Other setting(s):
1988