Product details

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Abstract

This is the third of a three-case series (IMD-3-0423 to IMD-3-0425) on the 2.5 billion GB Sterling takeover of Rowntree by Nestle in 1988. Nestle has acquired Rowntree; this final case raises issues on the post- acquisition integration of Rowntree and Nestle. The case setting is six months after the acquisition, and is written from the point of view of the former senior Rowntree manager charged with integrating the Rowntree and Nestle chocolate businesses in Europe. There is a video to accompany this case (IMD-3-0425-V). **EFMD European Case Writing Competition Category Winner 1990**
Location:
Size:
CHF34 billion sales
Other setting(s):
1989

About

Abstract

This is the third of a three-case series (IMD-3-0423 to IMD-3-0425) on the 2.5 billion GB Sterling takeover of Rowntree by Nestle in 1988. Nestle has acquired Rowntree; this final case raises issues on the post- acquisition integration of Rowntree and Nestle. The case setting is six months after the acquisition, and is written from the point of view of the former senior Rowntree manager charged with integrating the Rowntree and Nestle chocolate businesses in Europe. There is a video to accompany this case (IMD-3-0425-V). **EFMD European Case Writing Competition Category Winner 1990**

Settings

Location:
Size:
CHF34 billion sales
Other setting(s):
1989

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