Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 18 minutes
Data source: Field research
Notes: File size 2GB. Click for more information.
Abstract
This DVD is to accompany the case. The video shows presentations on organisational philosophy by Mr Helmut Maucher, managing director at Nestle SA and Mr Peter Black Burn, chairman of the chocolate strategy group.
Location:
Industry:
Size:
CHF35 billion sales
Other setting(s):
1988
About
Abstract
This DVD is to accompany the case. The video shows presentations on organisational philosophy by Mr Helmut Maucher, managing director at Nestle SA and Mr Peter Black Burn, chairman of the chocolate strategy group.
Settings
Location:
Industry:
Size:
CHF35 billion sales
Other setting(s):
1988