Product details

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Supporting video
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Reference no. IMD-3-0425-V
Published by: Institute for Management Development (IMD)
Published in: 1991
Length: 18 minutes
Data source: Field research
Notes: File size 2GB. Click for more information.

Abstract

This DVD is to accompany the case. The video shows presentations on organisational philosophy by Mr Helmut Maucher, managing director at Nestle SA and Mr Peter Black Burn, chairman of the chocolate strategy group.
Location:
Size:
CHF35 billion sales
Other setting(s):
1988

About

Abstract

This DVD is to accompany the case. The video shows presentations on organisational philosophy by Mr Helmut Maucher, managing director at Nestle SA and Mr Peter Black Burn, chairman of the chocolate strategy group.

Settings

Location:
Size:
CHF35 billion sales
Other setting(s):
1988

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