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Case
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Reference no. IMD-7-1528
Subject category: Strategy and General Management
Authors: Soren Stranne (Oticon); Anja Maier (Technical University of Denmark); Paul Strebel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 10.04.2018
Revision date: 17-May-2018
Length: 7 pages
Data source: Field research
Topics: Change management; Innovation; Process; Company; Development
Share a link: https://casecent.re/p/122567
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Abstract

This is part of a case series. The management team introduced a 'cultural revolution' to support the new innovation process, followed by an innovation workflow involving project portfolio planning and road mapping, as well as involvement of marketing and production.
Locations:
Denmark; Global
Industry:
Health care industry
Size:
Revenues DKK8 billion (USD1.5 billion)
Other setting(s):
1991-2014
Teaching note
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Reference no. IMD-7-1527-T
Subject category: Strategy and General Management
Authors: Paul Strebel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2018
Version: 10.01.2019
Revision date: 28-Jul-2021
Length: 5 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-1527
Subject category: Strategy and General Management
Authors: Soren Stranne (Oticon); Anja Maier (Technical University of Denmark); Paul Strebel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 10.04.2018
Revision date: 17-May-2018
Length: 14 pages
Data source: Field research
Topics: Change management; Innovation; Process; Company; Development
View full details
Compact case
Case
-
Reference no. IMD-7-1529
Subject category: Strategy and General Management
Authors: Soren Stranne (Oticon); Anja Maier (Technical University of Denmark); Paul Strebel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 10.04.2018
Revision date: 17-May-2018
Length: 5 pages
Data source: Field research
Topics: Change management; Innovation; Process; Company; Development
View full details
Supporting video
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Reference no. IMD-7-1527-V
Subject category: Strategy and General Management
Authors: Soren Stranne (Oticon); Anja Maier (Technical University of Denmark); Paul Strebel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2018
Length: 15 minutes
Data source: Field research
Notes: File size 883.2MB. Click for more information.
View full details

About

Abstract

This is part of a case series. The management team introduced a 'cultural revolution' to support the new innovation process, followed by an innovation workflow involving project portfolio planning and road mapping, as well as involvement of marketing and production.

Settings

Locations:
Denmark; Global
Industry:
Health care industry
Size:
Revenues DKK8 billion (USD1.5 billion)
Other setting(s):
1991-2014

Related

Teaching note
-
Reference no. IMD-7-1527-T
Subject category: Strategy and General Management
Authors: Paul Strebel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2018
Version: 10.01.2019
Revision date: 28-Jul-2021
Length: 5 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-1527
Subject category: Strategy and General Management
Authors: Soren Stranne (Oticon); Anja Maier (Technical University of Denmark); Paul Strebel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 10.04.2018
Revision date: 17-May-2018
Length: 14 pages
Data source: Field research
Topics: Change management; Innovation; Process; Company; Development
View full details
Compact case
Case
-
Reference no. IMD-7-1529
Subject category: Strategy and General Management
Authors: Soren Stranne (Oticon); Anja Maier (Technical University of Denmark); Paul Strebel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 10.04.2018
Revision date: 17-May-2018
Length: 5 pages
Data source: Field research
Topics: Change management; Innovation; Process; Company; Development
View full details
Supporting video
-
Reference no. IMD-7-1527-V
Subject category: Strategy and General Management
Authors: Soren Stranne (Oticon); Anja Maier (Technical University of Denmark); Paul Strebel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2018
Length: 15 minutes
Data source: Field research
Notes: File size 883.2MB. Click for more information.
View full details