Product details

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Case
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Reference no. E02-09-002
Spanish language
Subject category: Marketing
Published by: Tecnologico de Monterrey
Originally published in: 2012
Version: 28 May 2012
Length: 11 pages
Data source: Published sources

Abstract

Since mid 2010, Efrain Nunez started to think in the new growth opportunities available in the bakery industry in Puerto Rico. Nunez focused on whole grain products segment and gave his youngest son, Ernesto Nunez, who also was Tasty Baking manager, the duty to investigate and recommend about the comercialization, what would be better? A factory generic brand or a private brand? Ernesto had until december 2010 to present his suggestions about this two options.
Industry:
Size:
Small
Other setting(s):
2010

About

Abstract

Since mid 2010, Efrain Nunez started to think in the new growth opportunities available in the bakery industry in Puerto Rico. Nunez focused on whole grain products segment and gave his youngest son, Ernesto Nunez, who also was Tasty Baking manager, the duty to investigate and recommend about the comercialization, what would be better? A factory generic brand or a private brand? Ernesto had until december 2010 to present his suggestions about this two options.

Settings

Industry:
Size:
Small
Other setting(s):
2010

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