Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2014-04-28
Revision date: 15-Feb-2017
Length: 7 pages
Data source: Field research
Abstract
This is a Japanese version. An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending December 31, 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.
Time period
The events covered by this case took place in 2010.Geographical setting
Region:
Americas
Country:
Canada
Featured company
Healthy Life Group
Industry:
Retail trade
About
Abstract
This is a Japanese version. An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending December 31, 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.
Settings
Time period
The events covered by this case took place in 2010.Geographical setting
Region:
Americas
Country:
Canada
Featured company
Healthy Life Group
Industry:
Retail trade