Product details

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Prize winner
Case
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Reference no. 9B11BJ009
Japanese language
Published by: Ivey Publishing
Originally published in: 2011
Version: 2014-04-28
Revision date: 15-Feb-2017

Abstract

This is a Japanese version. An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending December 31, 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.

Time period

The events covered by this case took place in 2010.

Geographical setting

Region:
Americas
Country:
Canada

Featured company

Healthy Life Group
Industry:
Retail trade

About

Abstract

This is a Japanese version. An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending December 31, 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.

Settings

Time period

The events covered by this case took place in 2010.

Geographical setting

Region:
Americas
Country:
Canada

Featured company

Healthy Life Group
Industry:
Retail trade

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