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Thumbnail image for product with reference number IMD-3-2414
Singapore Airlines (A): The India Decision
Case
-
Reference no. IMD-3-2414
Subject category: Strategy and General Management
Authors: Daina Mazutis (International Institute for Management Development (IMD)); John Weeks (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2013
Version: 09.10.2014
Revision date: 24-Oct-2014
Length: 14 pages
Data source: Published sources
Topics: Airline; Aviation; Market analysis; Five Forces Framework; New market entry; General management
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Abstract

This is part of a case series. The Indian aviation market, having experienced high growth rates that were expected to continue through 2016, was opened to foreign investment in 2012. Singapore Airlines is considering entering the market in a partnership with India's largest industrial group, the Tata Group. At the time of the case, there are five major players, none of which is dominant.
Location:
India
Industry:
Airline
Size:
> 10,000 employees
Other setting(s):
2007-2013
Thumbnail image for product with reference number IMD-3-2414-T
Singapore Airlines (A), (B) and (C)
Teaching note
-
Reference no. IMD-3-2414-T
Subject category: Strategy and General Management
Authors: Daina Mazutis (International Institute for Management Development (IMD)); John Weeks (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 15.07.2015
Revision date: 20-Jul-2015
Length: 16 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number IMD-7-1615
Compact case
Singapore Airlines: The India Decision
Abridged version
-
Reference no. IMD-7-1615
Subject category: Strategy and General Management
Authors: Daina Mazutis (International Institute for Management Development (IMD)); John Weeks (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 12.05.2015
Revision date: 12-Jul-2016
Length: 5 pages
Data source: Published sources
Topics: Airline; Aviation; Market analysis; Five Forces Framework; New market entry; General management
View full details
Thumbnail image for product with reference number IMD-3-2415
Compact case
Singapore Airlines (B): Strategic Positioning in the Indian Airline Industry
Case
-
Reference no. IMD-3-2415
Subject category: Strategy and General Management
Authors: Daina Mazutis (International Institute for Management Development (IMD)); John Weeks (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2013
Version: 04.09.2014
Length: 4 pages
Data source: Published sources
Topics: Strategy; New market development; Positioning; Low cost airline; Full service airline; Comparative analysis; General management
View full details
Thumbnail image for product with reference number IMD-3-2416
Compact case
Singapore Airlines (C): Managing a Strategic Paradox
Case
-
Reference no. IMD-3-2416
Subject category: Strategy and General Management
Authors: Daina Mazutis (International Institute for Management Development (IMD)); John Weeks (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2013
Version: 04.09.2014
Length: 5 pages
Data source: Published sources
Topics: Airline; Aviation; World; Travel; Differentiation; Cost efficiency; Strategy; Service; Activity system; General management
View full details

About

Abstract

This is part of a case series. The Indian aviation market, having experienced high growth rates that were expected to continue through 2016, was opened to foreign investment in 2012. Singapore Airlines is considering entering the market in a partnership with India's largest industrial group, the Tata Group. At the time of the case, there are five major players, none of which is dominant.

Settings

Location:
India
Industry:
Airline
Size:
> 10,000 employees
Other setting(s):
2007-2013

Related

Thumbnail image for product with reference number IMD-3-2414-T
Singapore Airlines (A), (B) and (C)
Teaching note
-
Reference no. IMD-3-2414-T
Subject category: Strategy and General Management
Authors: Daina Mazutis (International Institute for Management Development (IMD)); John Weeks (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 15.07.2015
Revision date: 20-Jul-2015
Length: 16 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number IMD-7-1615
Compact case
Singapore Airlines: The India Decision
Abridged version
-
Reference no. IMD-7-1615
Subject category: Strategy and General Management
Authors: Daina Mazutis (International Institute for Management Development (IMD)); John Weeks (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 12.05.2015
Revision date: 12-Jul-2016
Length: 5 pages
Data source: Published sources
Topics: Airline; Aviation; Market analysis; Five Forces Framework; New market entry; General management
View full details
Thumbnail image for product with reference number IMD-3-2415
Compact case
Singapore Airlines (B): Strategic Positioning in the Indian Airline Industry
Case
-
Reference no. IMD-3-2415
Subject category: Strategy and General Management
Authors: Daina Mazutis (International Institute for Management Development (IMD)); John Weeks (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2013
Version: 04.09.2014
Length: 4 pages
Data source: Published sources
Topics: Strategy; New market development; Positioning; Low cost airline; Full service airline; Comparative analysis; General management
View full details
Thumbnail image for product with reference number IMD-3-2416
Compact case
Singapore Airlines (C): Managing a Strategic Paradox
Case
-
Reference no. IMD-3-2416
Subject category: Strategy and General Management
Authors: Daina Mazutis (International Institute for Management Development (IMD)); John Weeks (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Ivy Buche (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2013
Version: 04.09.2014
Length: 5 pages
Data source: Published sources
Topics: Airline; Aviation; World; Travel; Differentiation; Cost efficiency; Strategy; Service; Activity system; General management
View full details