Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 22 minutes
Data source: Field research
Notes: File size 1.92GB. Click for more information.
Abstract
This supporting video is to accompany the case series. The company is planning its first international expansion. The case has details of a proposed acquisition in the USA and also a plan for a greenfield startup. Which, if either, should the company go for? A condensed version, 'Panda Furniture (A + B)', is available, as well as 'Panda Furniture (B)'. Follow up cases 'Panda Furniture (B2)', and 'Panda Furniture (C)', have also been produced.
About
Abstract
This supporting video is to accompany the case series. The company is planning its first international expansion. The case has details of a proposed acquisition in the USA and also a plan for a greenfield startup. Which, if either, should the company go for? A condensed version, 'Panda Furniture (A + B)', is available, as well as 'Panda Furniture (B)'. Follow up cases 'Panda Furniture (B2)', and 'Panda Furniture (C)', have also been produced.