Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 19.03.2014
Length: 10 pages
Data source: Published sources
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Abstract
This is part of a case series. Adidas was founded in the 1920s and by the 1970s grew to be the world leader in athletic shoes. In the 1980s and 1990s it enjoyed successes as well as suffered setbacks, and undertook a series of mergers and acquisitions. By 2010, it is once again focused on athletic shoes and apparel, and is considering how best to grow in the face of stiff global competition - what regions, what channels, what brands.
Location:
Size:
2010 revenues EUR12 billion, 42,500 employees
Other setting(s):
2010
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 19.03.2014
Length: 8 pages
Data source: Published sources
About
Abstract
This is part of a case series. Adidas was founded in the 1920s and by the 1970s grew to be the world leader in athletic shoes. In the 1980s and 1990s it enjoyed successes as well as suffered setbacks, and undertook a series of mergers and acquisitions. By 2010, it is once again focused on athletic shoes and apparel, and is considering how best to grow in the face of stiff global competition - what regions, what channels, what brands.
Settings
Location:
Size:
2010 revenues EUR12 billion, 42,500 employees
Other setting(s):
2010
Related
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 19.03.2014
Length: 8 pages
Data source: Published sources