Product details

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Published by: International Institute for Management Development (IMD)
Originally published in: 2013
Version: 20.03.2014
Length: 10 pages
Data source: Published sources

Abstract

New York based Quirky leverages the power of the crowd, donated patents, and rapid prototyping to create niche products on demand. GE has become a strategic investor in Quirky and providing the firm access to its patent library. Is it the future of consumer product manufacturing? The case is written to illustrate the circumstances where crowd-sourcing and open-innovation are particularly powerful to business development.
Size:
50-100 million, 150 to 499 employees

About

Abstract

New York based Quirky leverages the power of the crowd, donated patents, and rapid prototyping to create niche products on demand. GE has become a strategic investor in Quirky and providing the firm access to its patent library. Is it the future of consumer product manufacturing? The case is written to illustrate the circumstances where crowd-sourcing and open-innovation are particularly powerful to business development.

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Size:
50-100 million, 150 to 499 employees

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