Product details

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Case
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Reference no. 185-006-1
Published by: Institute for Management Development (IMD)
Published in: 1979

Abstract

Critics of Nestle demand that the company stops promotion of its infant formula products on environmental grounds. The case presents the problem of how the Managing Director should handle the situation. There is a Spanish translation of this case available (E185-006-1) (47 pages).
Location:
Industry:
Size:
Large
Other setting(s):
1970s

About

Abstract

Critics of Nestle demand that the company stops promotion of its infant formula products on environmental grounds. The case presents the problem of how the Managing Director should handle the situation. There is a Spanish translation of this case available (E185-006-1) (47 pages).

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1970s

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