Hedblom (C) - The Case Centre

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Case

Reference no. IMD-3-0188

Subject category: Strategy and General Management

Authors: Hugo Uyterhoeven (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1968

Version: 06.09.2004

Length: 8 pages

Data source: Field research

Topics: Marketing strategy

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Abstract

This is the third of a three-case series (IMD-3-0186 to IMD-3-0188). The case describes the situation of the young general manager of the company one year after he took office. Having pursued a strategy of survival during the first year, he is now faced with broader opportunities.

Location:

Sweden

Industry:

Clothing

Other setting(s):

1968