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Published by: Allied Business Academies
Published in: "Academy of Marketing Studies Journal", 2005
Length: 17 pages

Abstract

This article provides a retrospective analysis of the first seven volumes of the Academy of Marketing Studies Journal. The analysis presents a profile of the journal including; (1) article lengths and other descriptive characteristics; (2) the most prolific authors and institutional affiliations; (3) coauthorship patterns; (4) marketing topics researched; (5) citations and references; and (6) sizes of empirical data sets. Data compiled or available from retrospective analyses of other journals were used as standards of comparison against which to evaluate AMSJ. We conclude, based on the results of the analysis, that the journal is meeting its stated goals.

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Abstract

This article provides a retrospective analysis of the first seven volumes of the Academy of Marketing Studies Journal. The analysis presents a profile of the journal including; (1) article lengths and other descriptive characteristics; (2) the most prolific authors and institutional affiliations; (3) coauthorship patterns; (4) marketing topics researched; (5) citations and references; and (6) sizes of empirical data sets. Data compiled or available from retrospective analyses of other journals were used as standards of comparison against which to evaluate AMSJ. We conclude, based on the results of the analysis, that the journal is meeting its stated goals.

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