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Published by: Allied Business Academies
Published in: "Academy of Marketing Studies Journal", 2012
Length: 14 pages

Abstract

This paper reviews the web design practices of tourism authorities in Atlantic Canada and New England. Specifically the online tourism websites of the states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont are compared with the Canadian provinces of New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island. Examination is given to the design of web pages using a content analysis coding scheme and differences in emphasis between these two regions are noted. A discussion of the findings follows with a conclusion and recommendations that may be noteworthy for those studying online marketing, tourism marketing or experiential marketing applications.

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Abstract

This paper reviews the web design practices of tourism authorities in Atlantic Canada and New England. Specifically the online tourism websites of the states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont are compared with the Canadian provinces of New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island. Examination is given to the design of web pages using a content analysis coding scheme and differences in emphasis between these two regions are noted. A discussion of the findings follows with a conclusion and recommendations that may be noteworthy for those studying online marketing, tourism marketing or experiential marketing applications.

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