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Book chapter
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Reference no. BEP2087
Authors: Ken Blawatt
Chapter from: "Entrepreneurial Strategic Management"
Published by: Business Expert Press
Published in: 2014

Abstract

This chapter is excerpted from ‘Entrepreneurial Strategic Management'. Entrepreneurial Strategic Management (ESM) is a managerial book that goes beyond the verge of traditional texts on the subject. It brings to management a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. The role of management has changed dramatically in the last decade with the joining of powerful new forces in the environment. A new social awareness and demographic shift in the workforce coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals. The text also introduces a new approach to understanding the economic marketplace in four quadrants or fields that each determine what strategic responses are needed to thrive in those fields and which direction the organization is to go if it is to survive and grow. It lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization.

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Abstract

This chapter is excerpted from ‘Entrepreneurial Strategic Management'. Entrepreneurial Strategic Management (ESM) is a managerial book that goes beyond the verge of traditional texts on the subject. It brings to management a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. The role of management has changed dramatically in the last decade with the joining of powerful new forces in the environment. A new social awareness and demographic shift in the workforce coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals. The text also introduces a new approach to understanding the economic marketplace in four quadrants or fields that each determine what strategic responses are needed to thrive in those fields and which direction the organization is to go if it is to survive and grow. It lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization.

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