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Abridged version
-
Reference no. 9-915-005
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 13 September 2014
Revision date: 28-Oct-2014

Abstract

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next.
Size:
> 1 billion; Fortune 500 employees
Other setting(s):
2014

About

Abstract

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next.

Settings

Size:
> 1 billion; Fortune 500 employees
Other setting(s):
2014

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