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Book chapter
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Reference no. BEP2077
Chapter from: "Enhancing the Managerial DNA of Your Small Business"
Published by: Business Expert Press
Published in: 2014

Abstract

This chapter is excerpted from ‘Enhancing the Managerial DNA of Your Small Business'. Most people who start businesses do so with little or no formal education in business or management training and experience. This book has been written expressly for these people, as well as for others with similar backgrounds who aspire to start their own businesses. The aim is to help fill in some critical gaps in managerial knowledge that cause many of the problems that small business owners face as they try to navigate the business world with inadequate knowledge of how to manage a business. With no attempt to compete with conventional small business textbooks or catchy 'how to' books on small business management, this book is deliberately focused on five core topics: strategic planning, financing, marketing, managing cash flow, and managing costs. The authors believe these to be the essential building blocks for enhancing the managerial DNA of a small business. Equipped with this enhanced DNA, the small business owner is postured to think about and take actions on behalf of his or her business that will lead to optimal success. In addition, the book incorporates as appendices three topics that are very important to small businesses: break-even analysis, legal business structures, and intellectual property protection. Informed by state-of-the-art academic knowledge but conveyed in a practical way that is replete with examples which small business owners can relate to and easily understand, the book has been written collaboratively by a team of experts who worked with hundreds of small business owners over a period of almost a decade. It incorporates the topics and methods that consistently proved to be successful with those practicing small business owners.

About

Abstract

This chapter is excerpted from ‘Enhancing the Managerial DNA of Your Small Business'. Most people who start businesses do so with little or no formal education in business or management training and experience. This book has been written expressly for these people, as well as for others with similar backgrounds who aspire to start their own businesses. The aim is to help fill in some critical gaps in managerial knowledge that cause many of the problems that small business owners face as they try to navigate the business world with inadequate knowledge of how to manage a business. With no attempt to compete with conventional small business textbooks or catchy 'how to' books on small business management, this book is deliberately focused on five core topics: strategic planning, financing, marketing, managing cash flow, and managing costs. The authors believe these to be the essential building blocks for enhancing the managerial DNA of a small business. Equipped with this enhanced DNA, the small business owner is postured to think about and take actions on behalf of his or her business that will lead to optimal success. In addition, the book incorporates as appendices three topics that are very important to small businesses: break-even analysis, legal business structures, and intellectual property protection. Informed by state-of-the-art academic knowledge but conveyed in a practical way that is replete with examples which small business owners can relate to and easily understand, the book has been written collaboratively by a team of experts who worked with hundreds of small business owners over a period of almost a decade. It incorporates the topics and methods that consistently proved to be successful with those practicing small business owners.

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