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Abstract

The case flyer enables a discussion on the growing power of M-Commerce in India. Would M-Commerce be the next big leap for the marketers in India? It orchestrates the viability of Indian companies to gear up with the gigantic shift within the limitations like - the existing technology, Government intervention, policies, etc. The base article gives an overview of businesses carried by selected companies in India using the M-Commerce platform. It also indicates M-Commerce as a breakthrough business model for effective rural reach. Can companies in India see an upsurge in the fee-based revenue in M-Commerce by 2015? This case flyer can be used in discussing the Alternate Distribution Channels, both for brick and mortar companies and e-commerce companies in Marketing Management Course.
Location:
Industry:
Other setting(s):
2013

About

Abstract

The case flyer enables a discussion on the growing power of M-Commerce in India. Would M-Commerce be the next big leap for the marketers in India? It orchestrates the viability of Indian companies to gear up with the gigantic shift within the limitations like - the existing technology, Government intervention, policies, etc. The base article gives an overview of businesses carried by selected companies in India using the M-Commerce platform. It also indicates M-Commerce as a breakthrough business model for effective rural reach. Can companies in India see an upsurge in the fee-based revenue in M-Commerce by 2015? This case flyer can be used in discussing the Alternate Distribution Channels, both for brick and mortar companies and e-commerce companies in Marketing Management Course.

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Location:
Industry:
Other setting(s):
2013

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