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Abstract

This case flyer, based on an article from The Economic Times, discusses the role of social media as a platform for business opportunities to companies. How does social media help businesses grow? What is its importance in individuals’ lives/how are individuals influenced by social media? The case flyer tries to debate on these lines and is suitable for teaching concepts in the courses in Marketing, Advertising and Promotion, and Digital/Social Media Marketing. The case flyer also discusses the risks associated with social media strategies and its effect on a company/individual. Finally, it deliberates about having control mechanisms to prevent any misuse of the social media.
Location:
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12 November 2013

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Abstract

This case flyer, based on an article from The Economic Times, discusses the role of social media as a platform for business opportunities to companies. How does social media help businesses grow? What is its importance in individuals’ lives/how are individuals influenced by social media? The case flyer tries to debate on these lines and is suitable for teaching concepts in the courses in Marketing, Advertising and Promotion, and Digital/Social Media Marketing. The case flyer also discusses the risks associated with social media strategies and its effect on a company/individual. Finally, it deliberates about having control mechanisms to prevent any misuse of the social media.

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Location:
Industry:
Other setting(s):
12 November 2013

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